While trying to learn more about Microsoft Dynamics Marketing, the first question that pop-ed in my mind was how is MDM different from the Marketing module that Dynamics CRM used to have? I started trying to understand MDM by comparing it with Marketing module of CRM and that was the first mistake I made.
Marketing module in CRM has very limited features and entities as compared to MDM so again the question, how is MDM different from CRM functionally?
While searching for the answer I came across below comparison which answered my question up to an extent and found it worth sharing.
|Microsoft Dynamics Marketing||Microsoft Dynamics CRM (Marketing)|
|Usage||High volume, complex, multi-channel campaigns||Low volume, simple, single channel campaigns|